Have a Fax Blast!

A successful marketing strategy relies on more than one way of delivering vital information. Your sales reps may be meeting with current and prospective clients. The marketing team and select members may attend industry events and trade shows to promote your company’s services and products. Staff or an outsourced group may labor to prepare mass mailings. But have you considered adding fax blasts to your advertising kit bag?
Fax advertising benefits
It is tempting to believe that fax advertising is too old-fashioned and of diminishing value in a techno world of endless apps and social media marketing. Yet fax marketing can be a complementary partner in your marketing strategy. Consider these benefits:

• Low cost – the cost of using fax blasting can be considerably lower than that of direct mailing. Cost per transmittal is considerably less than standard postage costs, no cost for paper, ink, printing, or the labor related to preparing each direct mail piece. Outsourcing fax distribution further reduces the direct impact on your in-house workforce.
• Faster delivery – fax blasts are delivered in a matter of seconds, not days. Thousands of faxes can be sent per hour while a direct mail piece will take several days to reach its destination.
• Guaranteed viewing – people experienced in the fax marketing industry insist that you are guaranteed at least one view per fax whereas a direct mail piece often is thrown away unopened.
• Fax quality – many of today’s fax machines are able to receive and print readable faxes at 200 dpi. Your important news is received by your target audience in good reader quality.
• Choose the timing – fax broadcasting can be scheduled to transmit at any time of day or night, and scheduled days, weeks, even months in advance. Your message, sent at the most receptive point of the day, can increase viewer reading and positive response.
• Personalization – broadcast vendors can personalize documents utilizing merge functions and select data fields of your choosing to customize each document as it is faxed.
• Tracked results – each fax can be tracked so you know which faxes successfully transmitted and which bounced back or were otherwise not delivered.
• Retry–many fax units can be programmed to retry faxes up to three times when they have reached busy signals; vendors may also provide this service and forward reports on transmittal results.

Ready, set – blast
With the proper fax equipment and software, you can be transmitting fax blasts in no time.

• Prepare a master fax list of recipients. This may be done through purchased software or through outsource vendor assistance. You may also create sub-lists that focus on specific target audiences. Industry-specific fax lists may be rented or purchased, too.
• Set up your broadcast fax options including time of transmittal, recipient fax numbers, and retry attempts. Fax blasting options are often part of the “Additional” or “Advanced” functions menu.
• After you have completed the fax broadcast setup, scan the document(s) to be faxed. The document will be stored in the machine’s memory and not transmitted until the predetermined time.
• Most broadcast-capable fax machines can generate reports following fax transmittal. These reports show the total number of transmissions attempted, and the number of faxes that could not be successfully completed (disabled fax lines, wrong fax numbers, or busy/offline faxes).

Fax advertising can be a powerful adjunct to your marketing campaign. So when you need to issue press releases, product information, announce special promotions, or issue invitations to trade shows and other special events, remember tofax blast!
Visit : http://faxbb.com
 

How to Create a Fax Broadcasting Campaign

You might have heard about people who use fax broadcasting as an effective and cost-efficient means to promote their business and/or new products and wondered how that works. A fax broadcast refers to sending a fax document to multiple fax numbers at the same time. Naturally, this can’t be done from your office, using a single fax machine, as it would be very time consuming. Instead, you can use dedicated software and send faxes directly from your computers to thousands of recipients at once. You can either do this in-house or resort to a professional company. Whatever you choose, the steps of a fax blasting campaign are very easy and they do not require a technical background.
Step 1
Before sending out your first fax blast, you need the above-mentioned software. You can purchase fax broadcasting software in just a few seconds, but, before doing so, you need to make sure that it is compatible with your operating system. Otherwise, it may not work at all or take up too many of yopur computer’s resources, thus making the process very slow.
Step 2
Prepare the list for your fax broadcast. This list is comprised of fax numbers that you wish to send your message to. The software is usually equipped with features that allow you to pull this list from your sales database or even from a customer billing system. Cheaper versions of the software will only allow you to use spreadsheets or introduce each number manually. The good news is that you only have to do this once. The software memorizes your list; of course, in time, you can edit it, delete certain numbers, add new ones and so on. You can also create more than one list; for instance, you may need a list for existing customers (to which you send news about loyalty programs) and one for prospective clients (to which you send news about promotions). Of course, you can also merge them: old clients deserve to know about the promotions, as well.
Step 3
Prepare the document for the fax blast. Some companies provide you with templates that you can choose from. All the graphic work is done and all you need to do is insert your own text.
Step 4
Configure the fax blasting. During this stage you will assign a certain date and time for the messages to be sent. You can assign different times to some of your fax numbers, or send them all at the same hour.
Step 5
Assign a document to each list. If you have more than one list, make sure that the correct document is assigned to each of them or your fax broadcasting campaign may have little to know success.
Step 6
Send out the fax broadcast. Most programs will send out the faxes in batches, especially if they have to work with larger lists. Nonetheless, the software is also capable of redialing busy, non-answering or turned off fax machines. When the campaign is completed, the software will generate a report of which fax were delivered.

Maximize Your Advertising with Fax Marketing

Ever wonder if those direct mail pieces you so carefully crafted really got noticed?  Or if that e-mail blast you sent out just got dumped into the “spam” box?  Try using fax marketing instead.  This targeted form of marketing makes sure that your ad is received – we keep trying a busy number until it connects, and we use your customer base so you can target your campaign.
Fax broadcasting started in the 1980s when business people realized that not only did more people have fax machines than ever before but that faxing was an effective way to reach hundreds or even thousands of people almost instantly.  We’ve modernized the process so that you have complete control of the campaign and that you receive reports which let you know how effective your campaign has been, so you know what to do for next time.
We make it easy to send out your advertisements – just upload your database, upload your ad copy, schedule when you want it sent, and let us do the rest.  We’ll do your fax broadcast when you want, and you can suspend it at any time, or reactivate it when you are ready.  If you need to add or remove a number, it can be done easily. You have complete control, all from your own computer.
We use your database to keep down on the “spam” feeling, so you know your fax blast ad will be well received.  We’ll also help make sure you comply with the Telephone Consumer Protection Act in the United States and the Canadian Radio-Television and Telecommunications Commission guidelines by using only real phone numbers provided us, and we’ll give you a way to include an opt-out option on every page.  If you wish, you can add an opt-in option so that people who want to get back on your list can do so.
Fax blasting can send out a coupon quickly that you can use to encourage customers to come see you, and which you can easily track to find out just how effective your campaign was.  Do you need a template?  We can help with that, too.
Fax advertising can also be copied and shared, so your message reaches further.  It can be difficult to reach new customers or generate new sales leads, but fax blasts are one way to overcome this hurdle. We don’t charge you for any numbers that do not receive, so you won’t lose anything.  We also have no minimums, so no matter what size your business is, we can help you.
Our ability to send to a fax list for you means its one less thing you have to try to find time for in your packed schedule.  Your sales people can work on capitalizing on the responses to the ads instead of trying to gain new leads the slow way.
At www.faxbb.com, we do nothing but help you run a successful fax ad campaign.  Contact us today and see what we can do.  We can’t wait to hear from you!