How to Structure Your Fax Broadcasting Message

A successful fax marketing campaign starts with a well-structured fax broadcasting message. Since you are limited to expressing what you need to say about your products or services in just one standard fax paper or sheet of office paper, you need to think of your content and how your content should be structured when you compose your fax broadcast.
So what does your fax broadcasting message should look like for it to become effective. Here are some strategies to successfully launch a fax marketing campaign:

1. Always place your company name, logo and address on the top of the message. Your logo must be clear even if it is printed on black and white and of course your address or any contact details readable near your company name and logo.
2. Compose your fax message for or your fax advertising in a clear and straightforward manner. Follow the who, what, where, when and why format of structuring information in your fax message. Remember that long messages could only bore or could be uninteresting to your recipient; a short and straight to the point message is better and easy to understand.
3. If your campaign needs to refer to different products or services in a more detailed manner then you should include information on how your recipient could find your site online for more information. Include your site address, social media links (Facebook or Twitter) and any other relevant online information.
4. Compose your campaign in a natural way, remember to appeal to what your customers could get out of your products or service so they would exactly know what to get and take your offer soon enough. Begin your campaign message in a catchy tone. So instead of just sending a fax marketing message or fax advertising about a your coffee shop down the street, why not appeal to your customers by beginning the message with “We got your favorite cup of coffee waiting for you!”
5. Your marketing message could depend on the products or service that you are promoting. For instance a message with menu listing of the food offered in a coffee shop would be totally different from a fax broadcast message about a copier service or a website design service. You should also create separate messages according to special marketing groups like a different message for potential customers that live in a specific area as well as a general message for all recipients.
6. Who can better judge your fax marketing message than a representative of your target market? Take a sample and then send it to potential customer and see what happens. Call the customer afterwards and ask for his or her opinion on the matter.
7. Use fax blasting or fax broadcasting software to help you manage your fax advertising needs. There are software programs that could even help you structure your message and edit your work just before you send a fax transmission. You may avail of free or paid fax messaging services online. Read More