Thursday, 22 January 2015

Revival of Fax communication - New tends and updates

After the introduction of mobile communication and IT sector many felt that there is no need of fax communication anymore. The fall of fax communication between 2000 and 2010 strongly supported their views. After 2010, the revival of fax communication started and from then onwards fax messaging system is observing constant growth.Here is the list of reasons for the revival of fax communication.
  • When compared to other marketing campaigns,fax broadcasting iseasy and reliable.
  • One can’t guarantee whether the user sees your message or not in case of emailor letterwhereas in case of fax, user is forced to look at it.
  • Result oriented performance through options like fax blasting, internet fax etc.is attracting several potential clients and they were literally forced to opt for this method.
  • With the development of advanced technology, one can now send/receive fax messages with the fax machine also.
  • Starting of fax broadcast companies gave new hopes for the development of fax advertising and bulk fax messages. So the scope of fax messages increased helping in its revival.
  • In case of big organizations, the load on fax machines is very high. With the help of latest technology i.e. by combining fax machinesand internet one can efficientlyuse the fax systemand this also helps in regulating the load also.
  • Low prices, advanced technology, attractive offers are also playing a vital role in the regrowth of faxmessage systems.
Let’s have a look at the latest trends in fax messaging:
Account Management:
Similar to any otherwebsite, one can resister for the fax broadcasting companies also and the pricingis safe and secure in most of the cases.Similar to otherwebsites, most of the fax broadcast websites are offering basic features like current balance, different plans and rates, account profile etc.
Campaign Management:
Using fax messaging system for real time adsgave momentum for fax messagingcampaigns. One can customize the fax campaignby using options like slow or speed campaigns, pause and resume etc. Starting from political parties to MNC companies, Medical care units tobusiness services all are using this facility to expand their base.
Contacts Management:
Similar to the emails, one can even regulate the flow of fax messages also. Features like adding contacts, updating fax numbers, maintaining groups, selecting contacts etc.are some of the advanced features that are available these days. One can even create don’t fax list to which a fax will never send.
Extensive Reporting:
Unlike the email campaigns, where you don’t know whether the user really read your message or not; in the fax messaging system, the user will compulsorily read the message. By going through the final report, you will have better idea on the potential customers. Other important details this report offer includes non-receivers list, reasons for failure of fax messaging (if failed) etc.
Though fax messaging is easy and effective, it is better to have an idea about Fax marketing laws so that you won’t face a problem from your receiver.

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