Weighing In on Mass Faxing in 2016, Is it worth it?

When you mention ‘fax’ to most people, they tend to look at you weirdly like you just mentioned something that has long been extinct. This is sadly the image that many people have about faxing in 2016, let alone mass faxing as a marketing campaign.
A lot of companies have sadly let go of this ingenious advertising and marketing strategy in lieu of new-age technologies that are rendered by the internet. While having these internet based marketing campaigns is good, let’s not forget that there is an entire generation that still uses fax machines and still appreciates what a good fax marketing campaign is all about.

The Advantage Fax Has Over Online Solutions

• Someone has to Physically Pick up the Fax

We all know that sound when a fax comes in. Looking at it, someone in the office has to get up and get the fax. Whichever way you look at it, there is a very high probability that SOMEONE will read your message. That alone is good enough for most marketers.
Fax marketing when targeted well tends to achieve the best results. Let us give you an example. Say you own a food shop in a busy corporate part of town and you want people to come and eat at your place, or buy food from there.
After doing your research and collecting the numbers of the local businesses within your area, at lunch time you can bulk fax them an image of a juicy steak or tasty burger. Guess what picture will be on people’s minds when they head out to lunch? You guessed that right.
This is just one simple example, but an example of just how effective sending out a fax broadcast campaign can be.

• Crowded Email Inboxes Means Fewer People Actually Read Every Email

Email marketing is very important but so is fax broadcasting. The average person doesn’t have the time of day at work to be reading through all the advertising emails they receive everyday. So a lot of marketing emails often end up getting deleted without ever being read.
This is where fax marketing steps in and has the upper hand. It is much easier for someone to see an incoming fax, get up to collect it, than it is to actually read through all marketing and promotional emails. If that person receives ten emails on food businesses in the area, it will be a bit overwhelming to make a decision as to where to eat. But if you send a fax to that same person, you not only stand out because you are more likely going to be the only person to have sent an actual fax, so people will remember you more. This is the kind of brand awareness you want.
You don’t have to just use your faxes for sending out marketing messages only, but also to let those that use your goods and services know about any upcoming promotions, or perhaps a change of location of your shop. You can use a mass fax to stay in touch with your customers.
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