How to Make Sure Your Fax Broadcast Doesn’t End Up In the Rubbish Bin

Thousands of businesses the world over rely on sending a fax broadcast to their clients to let them know about the latest offerings, sales and promotions. Even though the world of marketing has changed because of the scores of new technologies around, there is one major reason why fax broadcasting hasn’t kicked the bucket. Do you want to know what that reason is? Here it is: SENDING FAX BROADCAST IS EFFECTIVE!
It really doesn’t get any simpler than that. If this traditional marketing tool wasn’t effective enough it would have been swallowed up ages ago in this age where new gadgets are always being unveiled.
However, when it comes to sending fax messages and making use of this broadcasting service, there are some things you need to consider and take into consideration in order to make sure that your fax marketing campaigns are going to be useful and productive undertakings.
What we are trying to say is that you need to know how to protect your company’s image and reputation so that when you do send out a fax broadcast message it is not looked upon as spam or junk messaging.
Top 3 tips to make sure your fax broadcast doesn’t end in the rubbish bin:

1. Make sure the fax system is working properly

Nothing annoys the end receiver of your broadcast more than having to deal with the fact that there is a technical glitch on your end of the system. Before you press the send button and broadcast to thousands of clients, try sending a tester page of your message to one of your own numbers and see what your clients are receiving. There have been stories written about faxes that were sent out only to reach the client not once, but twice and sometimes even more in one day!

2. Never send out spam fax messages

No one likes to be spammed. While it may be tempting to simply find numbers and send out broadcast messages to all of them, it is better to build your own client list from the ground up. Not only does it save you having to waste resources on speculative numbers but it also protects you from people blasting your company online with negative reviews or even press charges and take you to court about it!

3. Make it attractive!

When you are now sending to your known group of phone numbers then you need to realize that in this Digital Age, you need to have something truly spectacular to attract and catch the attention of whoever is on the receiving end of your fax. If not, you might find your fax broadcast – in the bin.