Why Fax Marketing, More Than Social Media Marketing, Could Boost Your Business

Jane is a secretary at a successful law firm, with 5 years working experience. She is young, smart and media savvy. As you can guess, she is always online; looking to attend to the firm’s numerous emails as well as hers, whenever she could. That, coupled with the massive load of work she has to prepare for her boss means that she inadvertently skips some emails and broadcasts she deems unimportant. However, that familiar, though annoying, sound the fax machine makes when receiving fax pages jerks her attention out of her Twitter timeline. “Who uses fax nowadays?” she wonders, as she reluctantly goes to retrieve the paper from the fax machine.
Your message is delivered and, more importantly, read!
What is Fax Marketing?
Bulk Faxing involves using a coordinated marketing strategy to promote your business, on various social platforms. However, this time, by fax.
Isn’t This Method Outdated?
Not really. You are right that the world has moved on; that this is the 21stcentury, the internet age and that the Social Media has taken over. You are absolutely correct. However, the fax system is still very much relevant because of its proven high “open rate”. This means that the chances of a fax being read are as high as a tweet being sent.

OK, But Isn’t the Process Too Much Of A Hassle?
No, it is not. In fact, it has never been easier. Apart from the fact that you can send to as many persons, offices or homes as you like at once with the use of fax software, it is also automated. This means that while the Fax Blast is in progress but you cannot stand the noise, you can go and take care of other businesses.
What Are The Benefits Of Fax Broadcasting?

• High Open And Conversion Rate

With the help of fax software and internet fax, fax documents sent are received on time and their recipients actually attend to them almost immediately and as a result, are read and acted upon. In addition, the fact that it comes in hardcopy (a piece of paper) increases its chances of being attended to, otherwise it would lie there, continuously impressing upon the recipient, until it is. Someone has to go and receive the page for the fax machine.

• Little or No Competition

Since everyone has moved on with the Social Media craze, you would, most likely, be one of the few that actually utilize and benefit from Fax Blasting strategy.

• Little or No Marketing Cost

Since marketing is a vital criterion to the success of a business, most businesses spend over the odds to get across to their customers. With Fax Marketing, you spend very little to get much, considering the high conversion rate.  That is tantamount to spending nothing on marketing. So when next you want to campaign or market your business, think fax marketing to get result more than your expectation.
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